Weight Watchers & Oprah :#OprahWeAreNotLost
Wow…I just saw the first #weightwatchers commercial featuring #Oprah where she states in her “all knowing” sainthood tone that EVERY WOMAN who is overweight is lost and inside lies [the subtext] a thinner woman who cant wait to be alive, empowered and taking care of business.So essentially fat women are unhappy and underachieving -essentially spitting in their own lives’ faces.
She encourages all fat women essentially to start NOW (no coincidence days before the new yr begins
..fyi new years “resolutions” are sophisticated cousins of capitalism and neo liberal boot strap self help isms) to find themselves…
Wow…I’ve always known Oprah didn’t love her body…a body – fat or skinny- that has gotten her to where she is…the phenomenal place of success most people can only DREAM of (or maybe sell their first born!) to obtain…So ungrateful for her bodies roll in her success. .. But I never thought she would promote so powerfully (the commercial truly is an advertisers dream) such a misinformed message… There have been ample scholarly critiques of weight watchers including scientific ones that speak against its principles…the dangers of yo-yo dieting, dieting (aka starving your brain and other vital organs, the failure rates of long term “success” Not to mention there are many women who don’t feel “lost” in their bodies – I happen to be one of them. There are many women who have bigger fish to fry (no pun intended) in 2016 than to uncover plastic wrap meals or to glue a measuring spoon on our hips everywhere we go)
Rather than partnering with Weight Watchers Oprah why not partner with a woman-centered organization to help “every unemployed woman find employment” or every under educated woman gain access to education… free medical care…hell a free microwave. Something that may actually have true gains in helping folks “find themselves.” Unlike weight loss, these sorts of supports have actually been proven empirically to help folks do and feel better..Women are bombarded enough about our weight, our shape….too big too small too flat too wide you name it we’ve got it. Come on Oprah you are sitting at the top of the universe…I wish I could expect more than this from you and your team. And if you happened to do “research” before simply walking into this your next “lucrative” undertaking you are talking to the wrong fat women, the wrong fat people period and the wrong doctors and scholars #ADSAPPOINTEDFAN #WeightWatchers #HealthAtEverySize#BodyConfidence #OprahWinfrey #FatintheCity #OprahWeAreNotLost
Has anyone seen the commercial and what were your thoughts?