Media Literacy 101 Our statement was never an “attack” on ballet or athletic bodies. It has been very convenient for some readers to suggest we are ‘attacking’ ballet and athletic bodies as a way of justifying the racist, sexist and fat phobic private emails and messages people have left online. Ads have meaning and when one type of body is usually linked with ideals of beauty, grace etc. and others are systematically left out this sends a message loaded with tons of meaning. Some of us can choose to agree, disagree with or ignore that fact for our own gains or to maintain our own comfort but it doesn’t change the reality. Images matter. People are impacted by images especially when they see similar images all the time that routinely do not represent them. Some people do not care about this and others do. We happen to be ones who do.
We are asking the public to reflect on what images mean. Media Literacy 101.
BODY CONFIDENCE CANADA AWARDS ISSUES STATEMENT OF CONCERN FOLLOWING THE UNVEILING OF THE TTC and The National Ballet of Canada JOINT CAMPAIGN #WeMoveYouTO
“Regarding the TTC (Toronto Transit Commission) and The National Ballet of Canada joint campaign, we have concerns about the body size, shape and weight diversity, or should we say lack thereof, that this campaign unknowingly communicates.The body type of most ballet dancers do not adequately represent those of most Canadians and dare we say most TTC users.
Posted in Body Image, Canada, Canadian, Human Rights, public transit